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"Book Publicity and Marketing 101" with Colleen Devine Ellis

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St. Edward's University
3001 S. Congress Ave.
Austin, TX 78704

3/23/2019 From 10:00 AM to 1:00 PM


$49 for members (sign in for member pricing)

Registration for this class has closed. Walk-ins will be accepted as space allows at the member walk-in rate of $59 and non-member rate of $119.

Do you want a thorough understanding of the book promotion process from the point of view of publishers and media, plus information and a template to start your own publicity and marketing planning?

Do you have questions about how to promote and market your book? Join longtime book publicist Colleen Devine Ellis for a fun and interactive introduction to book publicity and marketing, including a look at what publishers provide for authors, what media contacts expect and need to consider a review or coverage of a book, and what you can do on your own versus what an outside publicist may do for you.
You’ll take away a timeline that you can use to plan promotional outreach for your own projects. The instructor will also look at publicity for some well-known books and deconstruct the process that helped them to find media success. This class will be geared toward those who have not previously promoted books.
This will be an introductory class and likely not appropriate for anyone with extensive marketing experience.



  • You're getting ready to publish a book.
  • You're not sure which parts of marketing you ought to prepare to do yourself.
  • You're not sure when to start promoting your work.



  • "The presenter was definitely an expert in her field."
  • "The press kit information was most helpful."
  • "I liked that there are more ways to get from A to D than going through B and C. The instructor introduced industry standards, and within that was room to pave your own path."



Colleen Devine Ellis is a book publicist, bookseller, writer, and reader. She worked in the marketing department of the University of Texas Press for over 10 years, most recently as Publicity and Communications Manager. Previously she worked as a Community Relations Manager for Barnes & Noble, Inc. in the Austin market for seven years. She is now a freelance book publicist at Devine Literary Book Publicity & Marketing and part-time bookseller at South Congress Books, where she regularly spends most of her paychecks.



St. Edward's University, 3001 S. Congress Ave, Austin, TX 78704. You can find a St. Edward's University campus map here.



$49 members (sign in for member pricing)

$109 nonmembers


Before purchasing, please read all policies as noted below and on our Classes page.

Online registration will close at the end of Thursday, March 21. After that you can pay admission at the door with a check for the walk up rate - $59 for members and $119 for nonmembers - as long as seats are available. If your browser has difficulty with our website store, or if you prefer to mail in a check, click here for a class registration form. The document provides instructions on where to mail it.

Once a purchase has been made, tickets are not refundable and registration cannot be transferred to a different class or event. No exceptions will be made. If you purchase a ticket and then find you cannot attend, someone else can attend in your stead. Simply contact us at or 512-499-8914 and let us know so that we can update the class roster.



Our classes offer a combination of lecture and practical exercises, determined by the individual instructor, on focused aspects of the craft and business of writing. Your fellow participants will come from a range of writing experience, from beginners to people with MFA degrees and published books. WLT instructors, participants, and administrators all work together to create a welcoming, supportive environment.

If you haven't taken a class with us in recent years, feel free to give us a call at 512-499-8914 if you'd like to discuss whether our programming is the right fit for your needs.


This project is supported in part by the Cultural Arts Division of the City of Austin Economic Development Department. Visit Austin at


Writers' League of Texas classes and workshops are also funded in part by the Texas Commission on the Arts - Investing in a Creative Texas. For more information, go to


This project is also supported in part by an award from the National Endowment for the Arts. To find out more about how National Endowment for the Arts grants impact individuals and communities, visit