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"Marketing On The Web: Building Your Online Presence" with Shennandoah Diaz

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St. Edward's University, Trustee Hall 303
3001 S. Congress Ave.
Austin, TX 78704

9/13/2014 From 9:00 AM to 1:00 PM

 Online registration for this class has now closed. If you would like to register for this class, please email or call 512-499-8914 before noon on Friday, September 12. You can also buy tickets at the door, if seats are available, at walk-up rates. For more information, please see our Classes page.

$69 for members (please log in for member pricing)

$129 nonmembers

It's the digital age, and if you want to make a living as a writer you need to be online.

It doesn't matter if you're going the traditional route or self-publishing, the way to connect your writing to paying readers is through the web. With the right tools and strategy you can leverage the web to build your writing career, get you that publishing deal, build an audience, and get your books into readers' hands.

In this four-hour workshop we will cover the basics of building an online presence, including:

• How to develop a sound online strategy that matches your goals as a writer

• Ins and outs of setting up your "Storefront"-- your website

• What is SEO and how to achieve it

• What social media tools to use and the basics of how to use them

• How to be a content creating superhero

• How to build your online network, including who to reach out to and how to find them

• Key resources and next steps

About the instructor:

This class is taught by Shennandoah Diaz, a writer and freelance Branding and Communications expert based out of Austin, Texas. Diaz works with independent publishers, small businesses, experts, and authors to build killer brands and engaging content. Passionate about education, Diaz teaches workshops for the Writers' League of Texas and other professional organizations that empower writers to take charge of their brand and their writing career. Learn more by visiting or follow her on twitter at @shennandoahdiaz.


REGISTRATION BY MAIL: If your browser has difficulty with our website store, or if you prefer to mail in a check, click HERE for a class registration form. The document provides instructions on where to mail it.

NOTE: Tickets are not refundable, but they are transferable. If you purchase a ticket and then find you cannot attend, someone else can attend in your stead. Simply contact us at or 512-499-8914 and let us know so that we can update the class roster. For more information, visit our Classes page.


This project is funded and supported in part by the City of Austin through the Economic Growth & Redevelopment Services Office/Cultural Arts Division believing an investment in the Arts is an investment in Austin’s future. Visit Austin at


Writers' League of Texas classes and workshops are also funded in part by the Texas Commission on the Arts - Investing in a Creative Texas. For more information, go to


The Writers' League of Texas would like to thank St. Edward's University for its generous support and commitment to community, ongoing education, and the arts. Visit