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"Creating Buzz for Your Book" with Isobella Jade

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St. Edward's University, Trustee Hall 303
3001 S. Congress Ave.
Austin, TX 78704

5/11/2019 From 10:00 AM to 1:00 PM


$49 for members (sign in for member pricing)

Registration for this class has closed. Walk-ins will be accepted as space allows at the member walk-in rate of $59 and non-member rate of $119.

Want to develop a perfect pitch for your book and the know-how to find the sources to send it to?

Building your public relations platform begins before and continues after a book is published. This class will help writers in all genres learn strategies for getting features in national magazines and media sources. After spending fifteen years in Manhattan and gaining features on her books and publishing projects in national magazines and newspapers and television, Isobella Jade also brings a strong DIY mantra about how far your reach can go. With the right angle, writers can get themselves and their book topic featured in major news sources in Texas and beyond. Class topics will include:

  • Deciphering what is the media story in your manuscript or book and how to expand that into more angles
  • Researching to be your own publicist and build a PR platform
  • Crafting your correspondence
  • Creating the right approach to get buzz and have your voice heard in relation to the topic and themes of your book.

Participants will be able to send Isobella (by emailing Program Director Michael Noll) their media pitch ahead of time for the possibility of using them as case studies. 



  • You're preparing to publish a book.
  • You're expecting to do a lot of the marketing and publicity work yourself.
  • You want to supplement what your publisher or publicist is doing for the book.



Isobella Jade's inspirational story of beating the odds as a model and advocating for women of all sizes has been featured in The New York Post, The New York Daily News, The Los Angeles Times, Glamour, Sirius Book Radio, Seventeen, BBC and Publishers Weekly and others. Her popular podcast was a top show on the BlogTalkRadio network and for many years she worked as a body part model for national brands, magazines and retailers. She is a speaker at conferences and events on branding and being true to yourself. She is currently at work on a memoir about heirlooms. The New York Times recently published her essay, "My Father’s Everyday Heirlooms."



St. Edward's University, 3001 S. Congress Ave, Austin, TX 78704, Trustee Hall 303. You can find a St. Edward's University campus map here.



$49 members (sign in for member pricing)

$109 nonmembers


Before purchasing, please read all policies as noted below and on our Classes page.

Online registration will close at the end of Thursday, May 9. After that you can pay admission at the door with a check for the walk up rate - $59 for members and $119 for nonmembers - as long as seats are available. If your browser has difficulty with our website store, or if you prefer to mail in a check, click here for a class registration form. The document provides instructions on where to mail it.

Once a purchase has been made, tickets are not refundable and registration cannot be transferred to a different class or event. No exceptions will be made. If you purchase a ticket and then find you cannot attend, someone else can attend in your stead. Simply contact us at or 512-499-8914 and let us know so that we can update the class roster.



Our classes offer a combination of lecture and practical exercises, determined by the individual instructor, on focused aspects of the craft and business of writing. Your fellow participants will come from a range of writing experience, from beginners to people with MFA degrees and published books. WLT instructors, participants, and administrators all work together to create a welcoming, supportive environment.

If you haven't taken a class with us in recent years, feel free to give us a call at 512-499-8914 if you'd like to discuss whether our programming is the right fit for your needs.


This project is supported in part by the Cultural Arts Division of the City of Austin Economic Development Department. Visit Austin at


Writers' League of Texas classes and workshops are also funded in part by the Texas Commission on the Arts - Investing in a Creative Texas. For more information, go to


This project is also supported in part by an award from the National Endowment for the Arts. To find out more about how National Endowment for the Arts grants impact individuals and communities, visit