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"Building a Dynamic Author Brand: A 10-Step Plan for Growing Your Platform" with Wes Fang

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St. Edward's University, Trustee Hall 303
3001 S. Congress Ave.
Austin, TX 78704

12/5/2015 From 9:00 AM to 12:00 PM

We're sorry, but this class is currently at capacity. There will be no tickets sold at the door. Proof of purchase will be required to enter classroom. Questions? Please see our Classes page or call 512-499-8914.


$49 for members (log in for member pricing)

$109 for nonmembers

Before purchasing, please read all policies as noted below and on our Classes page.

Note: Online registration will close at the end of Thursday, December 3. After that you can pay admission at the door with a check for the walk up rate - $59 for members and $119 for nonmembers - as long as seats are available. Thank you!

Have you ever thought to yourself, I know I need to be on social media, but I don’t know where to begin? Does the thought of online marketing make you cringe? Would you like to know a surefire way to attract the attention of top agents and publishers?

The key is to build your online platform! Regardless of if you’re a first-time author, bestseller, or a hobbyist writer, building your platform helps spread your message, engage your reader and give you ownership over your brand. This course will teach you how to build a large, engaged audience that will help capture the attention of agents and publishers.

By the end of this workshop you will:
• Have a step-by-step plan to build your platform
• Have a better understanding of the current media environment and how to use it to your advantage
• Be able to market yourself and grow your own following
• Have a clear social media strategy and where to devote your efforts
• Build an interactive campaign to drive reader engagement

About the instructor:

Wes Fang is the sales and marketing coordinator at Shelton Interactive. He assists clients by growing their platforms through proven, methodical marketing strategies in public relations, social media and web design.

Together, he and his team have led digital strategies for more than 25 bestsellers while helping clients grow their Facebook pages from thousands to more than a million “Likes.”

His greatest passion is helping authors convey meaningful messages to the rest of the world through creative marketing methods.


REGISTRATION BY MAIL: If your browser has difficulty with our website store, or if you prefer to mail in a check, click HERE for a class registration form. The document provides instructions on where to mail it.

NOTE: Tickets are not refundable, but they are transferable. If you purchase a ticket and then find you cannot attend, someone else can attend in your stead. Simply contact us at or 512-499-8914 and let us know so that we can update the class roster. For policies, please visit our Classes page.


This project is supported in part by the Cultural Arts Division of the City of Austin Economic Development Department. Visit Austin at


Writers' League of Texas classes and workshops are also funded in part by the Texas Commission on the Arts - Investing in a Creative Texas. For more information, go to


The Writers' League of Texas would like to thank St. Edward's University for its generous support and commitment to community, ongoing education, and the arts. Visit