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How to Pick Your Publishing Pathway

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St. Edward's University
Fleck Hall 106

10/6/2012 From 1:00 PM to 4:00 PM



Preregistration for this event is now closed. Please see our Classes and Workshops page for policies regarding refunds and walk-up registrations.



with Lana Castle


$49 for Writers' League members (log in to get member price)

$109 for nonmembers


Got a book inside you? There’s no better time to get it out! This workshop will give you the inside scoop on today’s book publishing “pathways” and teach you how to navigate around potential pitfalls.

This workshop will explain:

The three major book publishing “pathways” —

• Publishing through a traditional publisher
• Self-publishing 
a printed book through offset printing, digital printing or print on demand (POD)
• Publishing an ebook

We’ll discuss the “pit stops” a book makes along each pathway as it moves from idea to finished product and a few ways to promote it. Come prepared to get some feedback on a brief description of your book concept. This workshop will help you identify the best pathway or pathways for your timeline, budget, business experience, quality expectations and needs for prestige and creative control.

Who should attend:

• Aspiring authors who aren’t sure how to get published
• Published authors who want to try new avenues

• Anyone who wants to learn more about the publishing process and today’s publishing options

Lana Castle is an editor, publishing consultant and teacher with more than 30 years’ experience in communications and publishing. She runs Castle Communications, an Austin-based editorial service, where she not only edits books but also provides production support for individual authors and publishers. She has authored four trade books of her own as well, the most recent being Get That Book Published! A Roadmap for Today’s Writer. She holds an M.A. in Instructional Design from The University of Texas at Austin. For more information, see


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