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Literary PR Boot Camp: How to Create an Effective DIY Campaign on a Budget

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St. Edward's University
Fleck Hall 106

11/17/2012 From 9:00 AM to 12:00 PM

Preregistration for this event is now closed. Please see our Classes and Workshops page for policies regarding refunds and walk-up registrations.



with Jennifer Hill Robenalt


$49 for Writers' League members (log in to get member price)

$109 for nonmembers


You’ve worked so hard to complete your manuscript. Now you need to create a publicity plan that will help you connect with readers! But before you take the plunge and invest in outside help, find out the secrets of book publicity that will give you an edge in getting the word out. In this 3-hour class, you will learn:

  • How to create a publicity plan that will help you successfully market your book to a variety of audiences
  • The basics of media relations and what the media can AND cannot do for you
  • How to work with an in-house publicist with your publishing company, or hire an independent publicist
  • The Top Ten public relations activities an author needs to complete to ensure a successful launch
  • How to create a customized media list and find people who will write about your book
  • How a great PR plan can help you land an agent or a publishing deal
  • Social media trends, as well as do’s and don’t's
  • Creating a media room on your website that will make a journalist’s job easy
  • The basics of giving a stand-out interview for radio, TV and print
  • The process of creating dynamic and newsworthy messaging around your book that will secure coverage
  • How to set up a book tour (and decide if you really need one)
  • Open Q&A

And when the class ends, you will go home with:

  • Sample fiction and non-fiction PR plans
  • Sample press release
  • A comprehensive PR handout which includes valuable tips, shortcuts and LOTS of resources
  • 30-minute one-on-one complimentary phone consultation with me regarding your project!

Who Should Attend?

  • Fiction and non-fiction first-time or seasoned authors
  • Authors who are independently published or pursuing traditional publishing
  • Authors who are working with in-house publicists at publishing companies
  • Authors who are doing their own publicity or hiring an outside agency or freelancer


Jennifer Hill Robenalt is a writer and communications consultant with more than twenty years of experience in public relations, literary and film development and digital media strategy. She has secured media coverage for clients on The Oprah Winfrey Show, NPR, The Today Show, Glamour, Hollywood Reporter, Associated Press, among many other national outlets. She has worked with authors, social entrepreneurs, universities, artists and Fortune 500 companies to create online media strategies and traditional public relations campaigns. She is also a freelance writer whose work has appeared in Austin Woman, Austin Monthly and PR Week.


If your browser has difficulty with our website store, or if you prefer to mail in a check, click HERE for a class registration form. The document provides instructions on where to mail it.

Please see our classes page for information regarding refunds or walk-up registrations.


Our classes & workshops are funded and supported in part by the City of Austin through the Cultural Arts Division believing an investment in the Arts is an investment in Austin's future. Visit Austin at