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"Marketing Beyond the Basics" ONLINE with Shennandoah Goodson

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Online Class

5/24/2017 From 06:30 PM CST to 09:30 PM CST

$49, Members (sign in for member pricing; to become a member, click here.)

$109, Non-members

Registration opens Monday, February 13.

Note: This is an online class, taken remotely. Internet access is required. If you are not able to attend the live class, you will be able to watch a recording for one week following the live event.

Registration for this class will close Wednesday, May 24 at 5 pm CST.

In this day, the authors with the most creative marketing are the ones who truly stand out and get attention. They look beyond social media, blogging, and media interviews to alternative methods of marketing and connecting with readers. In this class we will cover:

  • Alternative methods of marketing including events, competitions, video, cross-selling, and other strategies.
  • Review case studies of authors who have successfully marketed “outside the box.”
  • Discuss ways authors can “steal” ideas from other experts and sectors such as business, retail, celebrities, and more.


About the instructor:

Shennandoah Goodson is Director of Marketing and Business Development for Connor Creative Co. In her many years as a PR and Marketing consultant, Shennandoah has worked with numerous authors and publishers to build successful book marketing campaigns and author platforms. A writer herself, Shennandoah is passionate about writing and books and loves empowering authors to take ownership of their book’s success.


REGISTRATION BY MAIL: If your browser has difficulty with our website store, or if you prefer to mail in a check, click HERE for a class registration form. The document provides instructions on where to mail it.

NOTE: Once a purchase has been made, tickets are not refundable and registration cannot be transferred to a different class or event. No exceptions will be made. If you purchase a ticket and then find you cannot attend, someone else can attend in your stead. Simply contact us at or 512-499-8914 and let us know so that we can update the class roster. For policies, please visit our Classes page.


This project is supported in part by the Cultural Arts Division of the City of Austin Economic Development Department. Visit Austin at

Writers' League of Texas classes and workshops are also funded in part by the Texas Commission on the Arts - Investing in a Creative Texas. For more information, go to