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"Marketing Yourself to Your Audience" ONLINE with Shennandoah Goodson

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Online Class

2/28/2017 From 06:30 PM to 09:30 PM

$49, Members (sign in for member pricing; to become a member, click here.)

$109, Non-members

Registration opens Monday, February 13.

Note: This is an online class, taken remotely. Internet access is required. If you are not able to attend the live class, you will be able to watch a recording for one week following the live event.

Registration for this class will close Tuesday, February 28 at 5 pm CST.

Like it or not, publishing is a business and a competitive one at that. To make it as an author you need to have a solid platform and a unique position in the market place that sets you apart from the competition. In this class we will learn:

  • What is an author platform and why it is important
  • How to determine your unique brand as an author, one that ties together your entire body of work and sets you apart from other authors
  • How to identify your target audience and what value you bring to them and how to use that to start developing your marketing and PR plan

About the instructor:

Shennandoah Goodson is Director of Marketing and Business Development for Connor Creative Co. In her many years as a PR and Marketing consultant, Shennandoah has worked with numerous authors and publishers to build successful book marketing campaigns and author platforms. A writer herself, Shennandoah is passionate about writing and books and loves empowering authors to take ownership of their book’s success.


REGISTRATION BY MAIL: If your browser has difficulty with our website store, or if you prefer to mail in a check, click HERE for a class registration form. The document provides instructions on where to mail it.

NOTE: Once a purchase has been made, tickets are not refundable and registration cannot be transferred to a different class or event. No exceptions will be made. If you purchase a ticket and then find you cannot attend, someone else can attend in your stead. Simply contact us at or 512-499-8914 and let us know so that we can update the class roster. For policies, please visit our Classes page.


This project is supported in part by the Cultural Arts Division of the City of Austin Economic Development Department. Visit Austin at

Writers' League of Texas classes and workshops are also funded in part by the Texas Commission on the Arts - Investing in a Creative Texas. For more information, go to