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"Mastering PR and the Media" Online with Shennandoah Goodson 2018

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Online Class

2/28/2018 From 06:30 PM CST to 09:30 PM CST

 Registration for this class has closed.

$49 for members (sign in for member pricing)

Whether you want to be the next best seller or just want to see your story in print, make a splash and create buzz for your book with a solid PR and media plan.

The mark of a successful author is a solid list of media and PR appearances. With or without a publicist, an author can do a lot to develop their PR and media presence, which helps to drive book sales and other opportunities. In this class we will:

  • Develop an understanding of the media landscape today
  • Learn how to locate media outlets and contacts appropriate for you
  • Discuss how to pitch media for reviews, interviews, and article placements
  • Learn how to handle negative press and reviews


  • You're preparing to publish a book.
  • You're hoping to maximize exposure for that book.
  • "A wealth of information from a knowledgeable source."
  • "She did a great job of answering questions and had very specific suggestions for how to market my book."



Shennandoah Goodson is Director of Marketing and Business Development for Connor Creative Co. In her many years as a PR and Marketing consultant, Shennandoah has worked with numerous authors and publishers to build successful book marketing campaigns and author platforms. A writer herself, Shennandoah is passionate about writing and books and loves empowering authors to take ownership of their book’s success.






$49 members (sign in for member pricing)

$109 nonmembers

Before purchasing, please read all policies as noted below and on our Classes page and Online Classes page.

Registration will close on Wednesday, February 28, at 5 p.m. If your browser has difficulty with our website store, or if you prefer to mail in a check, click here for a class registration form. The document provides instructions on where to mail it.

Once a purchase has been made, tickets are not refundable and registration cannot be transferred to a different class or event. No exceptions will be made. If you purchase a ticket and then find you cannot attend, someone else can attend in your stead. Simply contact us at or 512-499-8914 and let us know so that we can update the class roster.



Our classes offer a combination of lecture and practical exercises, determined by the individual instructor, on focused aspects of the craft and business of writing. Your fellow participants will come from a range of writing experience, from beginners to people with MFA degrees and published books. WLT instructors, participants, and administrators all work together to create a welcoming, supportive environment.

If you haven't taken a class with us in recent years, feel free to give us a call at 512-499-8914 if you'd like to discuss whether our programming is the right fit for your needs.


This project is supported in part by the Cultural Arts Division of the City of Austin Economic Development Department. Visit Austin at


Writers' League of Texas classes and workshops are also funded in part by the Texas Commission on the Arts - Investing in a Creative Texas. For more information, go to


This project is also supported in part by an award from the National Endowment for the Arts. To find out more about how National Endowment for the Arts grants impact individuals and communities, visit