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"Mastering PR and the Media" ONLINE with Shennandoah Goodson

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Online Class

3/29/2017 From 06:30 PM to 09:30 PM

$49, Members (sign in for member pricing; to become a member, click here.)

$109, Non-members

Registration opens Monday, February 13.

Note: This is an online class, taken remotely. Internet access is required. If you are not able to attend the live class, you will be able to watch a recording for one week following the live event.

Registration for this class will close Wednesday, March 29 at 5 pm CST.

The mark of a successful author is a solid list of media and PR appearances. With or without a publicist, an author can do a lot to develop their PR and media presence, which helps to drive book sales and other opportunities. In this class we will:

  • Develop an understanding of the media landscape today
  • Learn how to locate media outlets and contacts appropriate for you
  • Discuss how to pitch media for reviews, interviews, and article placements
  • Learn how to handle negative press and reviews


About the instructor:

Shennandoah Goodson is Director of Marketing and Business Development for Connor Creative Co. In her many years as a PR and Marketing consultant, Shennandoah has worked with numerous authors and publishers to build successful book marketing campaigns and author platforms. A writer herself, Shennandoah is passionate about writing and books and loves empowering authors to take ownership of their book’s success.


REGISTRATION BY MAIL: If your browser has difficulty with our website store, or if you prefer to mail in a check, click HERE for a class registration form. The document provides instructions on where to mail it.

NOTE: Once a purchase has been made, tickets are not refundable and registration cannot be transferred to a different class or event. No exceptions will be made. If you purchase a ticket and then find you cannot attend, someone else can attend in your stead. Simply contact us at or 512-499-8914 and let us know so that we can update the class roster. For policies, please visit our Classes page.


This project is supported in part by the Cultural Arts Division of the City of Austin Economic Development Department. Visit Austin at

Writers' League of Texas classes and workshops are also funded in part by the Texas Commission on the Arts - Investing in a Creative Texas. For more information, go to