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"The Online Suite: Websites, Blogs, and Social Media for Authors" with Stephanie Barko

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St. Edward's University, Trustee Hall 303
3001 S. Congress Ave.
Austin, TX 78704

2/3/2018 From 9:00 AM to 12:00 PM

Online registration for this class has closed. You can pay admission at the door with a check for the walk up rate - $59 for members and $119 for nonmembers - as long as seats are available. Thank you!

$49 for members (sign in for member pricing)


Want to learn the nuts and bolts of author promotion?

Unless authors know that their book will win the National Book Award or Pulitzer Prize, plus get a movie deal before it's even published, they need to develop the tools to market themselves and their work. This class will introduce practical, effective strategies for the four major components of author promotion: website, blogs, social platforms, and strategies for hanging onto readers once they're engaged. The class will answer these questions: Why do I need a website and how do I get one? What's the point of blogging and what do I blog about? Which social platforms should I use and what do I do with them? Once I have readers, how do I keep them engaged?

Taught by a practicing literary publicist, this is a class for writers and published authors who need to build their author promotional infrastructure and learn the basics of literary marketing. The class will go into detail about the web issues every author must know, including the template that trains Google to follow you. 



  • You're ready to publish a book and want to reach as many readers as possible.
  • You're new to book publicity and want to start building your website, blog, and other promotional tools.



Stephanie Barko is a literary publicist whose award-winning clients include traditional publishers and their authors, small presses, and independently published authors. She has been shepherding nonfiction and historical fiction for American authors since 2006. Last spring Stephanie spoke on the publishing industry as a SXSW Interactive Mentor/Presenter.



St. Edward's University, 3001 S. Congress Ave, Austin, TX 78704, Trustee Hall 303. You can find a St. Edward's University campus map here.



$49 members (sign in for member pricing)

$109 nonmembers

Before purchasing, please read all policies as noted below and on our Classes page.

Online registration will close at the end of Thursday, February 1. After that you can pay admission at the door with a check for the walk up rate - $59 for members and $119 for nonmembers - as long as seats are available. If your browser has difficulty with our website store, or if you prefer to mail in a check, click here for a class registration form. The document provides instructions on where to mail it.

Once a purchase has been made, tickets are not refundable and registration cannot be transferred to a different class or event. No exceptions will be made. If you purchase a ticket and then find you cannot attend, someone else can attend in your stead. Simply contact us at or 512-499-8914 and let us know so that we can update the class roster.



Our classes offer a combination of lecture and practical exercises, determined by the individual instructor, on focused aspects of the craft and business of writing. Your fellow participants will come from a range of writing experience, from beginners to people with MFA degrees and published books. WLT instructors, participants, and administrators all work together to create a welcoming, supportive environment.

If you haven't taken a class with us in recent years, feel free to give us a call at 512-499-8914 if you'd like to discuss whether our programming is the right fit for your needs.


This project is supported in part by the Cultural Arts Division of the City of Austin Economic Development Department. Visit Austin at


Writers' League of Texas classes and workshops are also funded in part by the Texas Commission on the Arts - Investing in a Creative Texas. For more information, go to


This project is also supported in part by an award from the National Endowment for the Arts. To find out more about how National Endowment for the Arts grants impact individuals and communities, visit


The Writers' League of Texas would like to thank St. Edward's University for its generous support and commitment to community, ongoing education, and the arts. Visit