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"Positioning Your Book in the Marketplace" with Shennandoah Goodson

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ACC Highland Campus, rm 2104
6101 Airport Blvd.
Austin, TX 78752

8/20/2016 From 9:00 AM to 12:00 PM

$49 for members (log in for member pricing)

$109 for nonmembers


Note: Online registration is now closed for this event. If you wish to attend, there are still a few seats available for purchase at the door on a first-come, first-served basis. Please arrive at least 15 minutes early and pay with exact cash or check (made out to Writers' League of Texas). The walk-up rate is $59 for members and $119 for nonmembers - as long as seats are available. Thank you! 

Before purchasing, please read all policies as noted below and on our Classes page. 

Millions of books are published every year. With so much competition, how does an author make a book stand out in the sea of titles flooding the market? Proper positioning can make or break book sales, but it starts long before the book ever hits the printer. In this class students will learn how to position their books, whether they're fiction or nonfiction, with case studies for a novel and a nonfiction book. Specifically, the class will cover:

  • How to identify the competitive landscape affecting a book
  • How the competitive landscape affects not just an author's platform but also the structure and content of the book
  • How to define an author's positioning by finding a substantial niche
  • How to use an author's competitive research to identify strategic partners, including authors for blurbs, organizations for direct sales, and built-in audiences
  • How to translate an author's positioning into a winning marketing plan

This class will benefit writers taking a traditional publishing route as well as indie and self-published authors.


About the instructor:

Shennandoah Goodson is Director of Marketing and Business Development for Connor Creative Co. In her many years as a PR and Marketing consultant, Shennandoah has worked with numerous authors and publishers to build successful book marketing campaigns and author platforms. A writer herself, Shennandoah is passionate about writing and books and loves empowering authors to take ownership of their book’s success.


REGISTRATION BY MAIL: If your browser has difficulty with our website store, or if you prefer to mail in a check, click HERE for a class registration form. The document provides instructions on where to mail it.

NOTE: Tickets are not refundable, but they are transferable. If you purchase a ticket and then find you cannot attend, someone else can attend in your stead. Simply contact us at or 512-499-8914 and let us know so that we can update the class roster. For policies, please visit our
Classes page.


This project is supported in part by the Cultural Arts Division of the City of Austin Economic Development Department. Visit Austin at


Writers' League of Texas classes and workshops are also funded in part by the Texas Commission on the Arts - Investing in a Creative Texas. For more information, go to


The Writers' League of Texas would like to thank Austin Community College for its generous support and commitment to community, ongoing education, and the arts. Visit