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"Self-Pub Marketing Mastery" with Lori Ryan

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St. Edward's University, Trustee Hall 303
3001 S. Congress Ave.
Austin, TX 78704

2/1/2020 From 1:00 PM to 4:00 PM

$49, Members (sign in for member pricing; to become a member, click here.)

$109, Non-members

Online registration for this class has closed. Walk-ins will be accepted at the on-site rate of $59/members and $129/non-members.

Learn how to market your books to grow your readership and earn a living as a self-published author.

This class is for authors who have already published a book, whether through traditional publishing or self-publishing. The instructor, a bestselling author who has published both traditionally and with self-publishing, will talk about more advanced topics in self-publishing.
Students will learn how to
  • use social media and newsletters to keep their readers with them from book to book
  • create a Facebook marketing ad campaign to find new readers
  • revamp the marketing strategy for a series or book when it isn't selling to gain new momentum.


  • You have self-published before and want to improve your experience.
  • You want to continue to engage your readers between books.


Lori Ryan is a New York Times and USA Today bestselling author of romantic suspense and contemporary romance. She entered the self-publishing market in 2013 and has over 20 titles out. She continues to self-publish but also has a series published by Silverhart Publishing. She loves working with other authors on joint projects and enjoys teaching others how to navigate the self-publishing landscape.


St. Edward's University, Trustee Hall 303, 3001 S. Congress Ave, Austin, TX 78704. You can find a St. Edward's University campus map here.



$49 members (sign in for member pricing)

$109 nonmembers

Before purchasing, please read all policies as noted below and on our Classes page.

Registration will close on Thursday, January 30, at midnight. If your browser has difficulty with our website store, or if you prefer to mail in a check, click here for a class registration form. The document provides instructions on where to mail it.

Once a purchase has been made, tickets are not refundable and registration cannot be transferred to a different class or event. No exceptions will be made. If you purchase a ticket and then find you cannot attend, someone else can attend in your stead. Simply contact us at or 512-499-8914 and let us know so that we can update the class roster.



Our classes offer a combination of lecture and practical exercises, determined by the individual instructor, on focused aspects of the craft and business of writing. Your fellow participants will come from a range of writing experience, from beginners to people with MFA degrees and published books. WLT instructors, participants, and administrators all work together to create a welcoming, supportive environment.

If you haven't taken a class with us in recent years, feel free to give us a call at 512-499-8914 if you'd like to discuss whether our programming is the right fit for your needs.


This project is supported in part by the Cultural Arts Division of the City of Austin Economic Development Department. Visit Austin at

Writers' League of Texas classes and workshops are also funded in part by the Texas Commission on the Arts - Investing in a Creative Texas. For more information, go to


This project is also supported in part by an award from the National Endowment for the Arts. To find out more about how National Endowment for the Arts grants impact individuals and communities, visit