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"Launch to Success: Self Publishing in 2020" ONLINE with Deanna Roy

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Online Classroom

6/6/2020 From 10:00 AM to 1:00 PM


$49 for Members
$109 for Non-Members

All registrants will have access to the class recording for one week.

Learn the best practices for launching new books in the radically changing self-publishing climate.

The best methods for releasing a self-published book change radically every year. Whether you are working on your very first book or are about to launch your latest title, in this class we will review:

~ Pre-launch considerations of tailoring your book to a specific market, use of the various types of editors, pre-marketing, release timelines, your book budget, and social media preparedness.
~ Production matters of formatting your ebook and paperback, whether to attempt simultaneous audiobooks, and decisions about releasing widely or exclusive to Amazon.
~ A release strategy that gives your book the best possible start, including metadata, keyword research, category choices, and advertising.


  • You're working on your first book.
  • You're about to launch your latest self-published book. 
  • You're ready to prepare a release strategy for an upcoming book. 


Deanna Roy is the six-time USA Today bestselling author of women's fiction, nonfiction, and middle grade books under four pen names. She is a regular speaker and instructor for authors who choose the self-publishing route for their books. Her April 2020 romantic comedy earned a spot on the top 100 of Amazon.





$49 members (sign in for member pricing)

$109 nonmembers


Before purchasing, please read all policies as noted below and on our Classes page.

Online registration will close at 5 p.m. CDT on Friday, June 5. If your browser has difficulty with our website store, or if you prefer to mail in a check, click here for a class registration form. The document provides instructions on where to mail it. If you prefer this option, please email with a copy of the form as well. We are working out of our office at this time. 

Once a purchase has been made, tickets are not refundable and registration cannot be transferred to a different class or event. No exceptions will be made. If you purchase a ticket and then find you cannot attend, someone else can attend in your stead. Simply contact us at or 512-499-8914 and let us know so that we can update the class roster.



Our classes offer a combination of lecture and practical exercises, determined by the individual instructor, on focused aspects of the craft and business of writing. Your fellow participants will come from a range of writing experience, from beginners to people with MFA degrees and published books. WLT instructors, participants, and administrators all work together to create a welcoming, supportive environment.

If you haven't taken a class with us in recent years, feel free to give us a call at 512-499-8914 if you'd like to discuss whether our programming is the right fit for your needs.


This project is supported in part by the Cultural Arts Division of the City of Austin Economic Development Department. Visit Austin at


Writers' League of Texas classes and workshops are also funded in part by the Texas Commission on the Arts - Investing in a Creative Texas. For more information, go to


This project is also supported in part by an award from the National Endowment for the Arts. To find out more about how National Endowment for the Arts grants impact individuals and communities, visit