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Social Media 101 for Writers

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St. Edward's University
Fleck Hall 106

9/29/2012 From 9:00 AM to 12:00 PM


Preregistration for this event is now closed. Please see our Classes and Workshops page for policies regarding refunds and walk-up registrations.




with Shennandoah Diaz


$49 for Writers' League members (log in to get member price)

$109 for nonmembers


This lecture-based workshop will show you why social media is important and cover the best practices to help you manage your online marketing efforts and still have time to write! Specifically we will discuss:

1. Why you MUST have a social media platform even BEFORE you have a book.

2. How to choose the best social media outlets for your needs and goals as a writer and which ones to avoid.

3. Best practices for building a following.

4. Tips to help you automate and manage social media so you can do what you do best—write!

Come prepared to take notes as we explore examples from real authors and learn insider tips from a writer with experience working within the publishing house. You’ll see what publishers REALLY look for in new authors and why social media is a big part of the review process. You’ll also walk away with handy tip sheets and simple, easy to apply tactics for leveraging Twitter, LinkedIn, Facebook, and more!

Shennandoah Diaz is a marketing and branding expert and seasoned copywriter with almost 20 years of experience in expert positioning and publishing. Her nonfiction articles have appeared on the Big Bad Book Blog, All Things Writing, Selling Books, and Writer’s Digest editor Jane Friedman’s blog There are No Rules. Her fiction work has appeared in Heroic Fantasy Quarterly, Sex and Murder, Elemental Horror, Flesh and Bone Anthology, and she was a finalist in the 2009 Writer’s League of Texas manuscript contest. Learn more by visiting


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Our classes & workshops are funded and supported in part by the City of Austin through the Cultural Arts Division believing an investment in the Arts is an investment in Austin's future. Visit Austin at