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"Social Media for Authors" with Carla Birnberg and Stephanie Carls

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St. Edward's University, Trustee Hall 303
3001 S. Congress Ave.
Austin, TX 78704

2/28/2015 From 9:00 AM to 12:00 PM

PLEASE NOTE: Online registration for this workshop is now closed. Tickets will be sold at the door of the event as long as seats remain, and walk-up rates will apply. Please see our Classes page for more details.


$49 for members (log in for member pricing)

$109 for nonmembers

Before purchasing, please read all policies as noted below and on our Classes page.

Note: Online registration will close at the end of Thursday, February 26. After that you can pay admission at the door with a check for the walk up rate - $59 for members and $119 for nonmembers - as long as seats are available. Thank you!

Social media can feel overwhelming at times. New platforms seem to spring up daily when we've not yet managed to figure out and master the old.

Precisely like mapping out the plot of a book, a social media plan of action can be easily tailored to each individual platform once you discern whether it's a fit for you.

In this class we will cover:

  • which platforms work best for author and book promotion.
  • how to best use each individual platform complete with examples, how to's.
  • how to leverage connections with other authors active in social media to both of your benefits

Facebook, Instagram, Twitter, YouTube, and blogs (both personal and guest postings) will be included in the discussion.

About the instructors:

Carla Birnberg launched her popular blog, MizFitOnline, in 2007, where she shared health and fitness knowledge with humor and ease. She quickly became known for jettisoning gym workouts in favor of “PLAYouts” with her daughter. She has since expanded her site,, to cover everything from personal development to motherhood with the same accessible voice. Carla’s engaging, keep-it-real advice has been featured in Runner’s World, Women’s Day, the Wall Street Journal, Fitness, Ladies Home Journal, Glamour, Women’s Health, Fitness, Yahoo!, and more. She was Fila brand's inaugural Spokesmom, and is a consultant to Venus Williams, who identified her a social media influencer.

Named a "Twitter Powerhouse" by The Huffington Post, Stephanie Carls shares her passion for social media and technology online and focuses on the ways both are changing the way we live and share information. As a digital lifestyle enthusiast, Stephanie shares her favorite products, helps navigate new apps, and offers tech tips. Stephanie is the Client Success Manager with Rivet Works, Inc. in Austin, Texas. Her strong social media background gives clients the expert recommendations they are looking for to make their campaigns a success.


REGISTRATION BY MAIL: If your browser has difficulty with our website store, or if you prefer to mail in a check, click HERE for a class registration form. The document provides instructions on where to mail it.

NOTE: Tickets are not refundable, but they are transferable. If you purchase a ticket and then find you cannot attend, someone else can attend in your stead. Simply contact us at or 512-499-8914 and let us know so that we can update the class roster. For more information, visit our Classes page.


This project is funded and supported in part by the City of Austin through the Economic Growth & Redevelopment Services Office/Cultural Arts Division believing an investment in the Arts is an investment in Austin’s future. Visit Austin at


Writers' League of Texas classes and workshops are also funded in part by the Texas Commission on the Arts - Investing in a Creative Texas. For more information, go to


The Writers' League of Texas would like to thank St. Edward's University for its generous support and commitment to community, ongoing education, and the arts. Visit