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Third Thursday: Practice Makes Pitch Perfect

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603 N. Lamar Blvd
Austin, TX 78703

6/20/2019 From 7:00 p.m. to 8:30 p.m.

Third Thursday

Our Third Thursday program offers free and open to the public monthly discussions on the craft and business of writing. Each month, we focus on a specific topic of interest to writers and readers related to the craft and business of writing.

Third Thursday

Thursday, June 20, 2019

7:00 pm start

BookPeople (Third Floor)

603 North Lamar Blvd., 3rd FL

Austin, TX, 78703


"Practice Makes Pitch Perfect"


Note: The AC at BookPeople is working at half-strength. If you're sensitive to the heat, please keep in mind that we will record this presentation and have the recording available on Monday.

Join us for an informative and lively discussion with two publishing professionals: a former literary agent and a current publishing sales executive. They'll go over the ABCs (really, the 4Cs) of pitching, including some time for audience participation that will put our two presenters in the hot seat. You'll learn valuable tips from the experts and you'll have the chance to ask all of your burning questions (bring your questions!).


Lance Fitzgerald is currently VP, Director of Subsidiary Rights at Penguin Random House, overseeing rights sales for 450 books annually.  He has over two decades experience in subsidiary rights, having also been Director of Rights for Simon & Schuster and Penguin. The list of New York Times best-selling authors he has worked with includes Marie Kondo, President Barack Obama and former First Lady Michelle Obama, President George W Bush, Andy Weir, Gillian Flynn, Sue Klebold, Hillary Rodham Clinton, CJ Box, Anthony Marra, Cynthia Bond, Mary Higgins Clark, Tom Clancy, Kathryn Stockett, and Deepak Chopra. He is a member of the International Rights Directors Advisory Board, and has been a featured speaker at the Writers' League of Texas, Authors and Artists Representatives, the Columbia and NYU Summer Publishing courses, the Young-to-Publishing Group, and Slice Writers Conference.





Becka Oliver joined the Writers' League in September 2013 as Executive Director after more than sixteen years of experience working in book publishing. She spent much of her publishing career inside two of the “big six” publishing leaders – Macmillan and Hachette Book Group -- licensing domestic and foreign rights on behalf of countless notable authors, including Sandra Brown, Brad Meltzer, Nicholas Sparks, Jon Stewart and the Daily Show, and more. In 2007, she made the leap from Associate Director of Subsidiary Rights at Grand Central Publishing to Literary Agent, first at Endeavor and then at William Morris Endeavor (WME) after the two powerhouse talent agencies merged in 2009. As a literary agent, Becka represented clients working in both fiction and non-fiction, including Brunonia Barry, Sheryl Crow, Kamran Pasha, Joanna Philbin, Susan Rebecca White, and the popular blog Awkward Family Photos.





This project is supported in part by the Cultural Arts Division of the City of Austin Economic Development Department. Visit Austin at


WLT would like to thank BookPeople for helping to make the Third Thursday program possible. In addition to providing space for the program, BookPeople kindly offers a 10% discount to WLT members. WLT and BookPeople applaud your support of independent bookstores and local businesses.